Concepedia

Consumer Confusion Analysis

Consumer Confusion Analysis is a doctrinal framework in trademark law that evaluates, typically through a multi-factor test, whether the use of a mark is likely to mislead an appreciable number of reasonably prudent consumers as to the source, affiliation, sponsorship, or approval of goods or services, thereby determining the likelihood of trademark infringement.

89

Publications

6K

Citations

189

Authors

120

Institutions

Publications per year

2017–2026

25

Parents

Children

Publications

89

Brand Choice Behavior as a Function of Information Load

Jacob Jacoby, Donald E. Speller, Carol A. Kohn · Journal of Marketing Research · 1974 · 702 citations

, , +14

Marketing causes and implications of consumer confusion

Vincent‐Wayne Mitchell, Vassilios G. Papavassiliou · Journal of Product & Brand Management · 1999 · 289 citations

, , +11

Brand Choice Behavior as a Function of Information Load

Donald E. Speller, Carol A. Kohn · Journal of Marketing Research · 1974 · 273 citations

, , +14

The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction

Gianfranco Walsh, Vincent‐Wayne Mitchell · European Journal of Marketing · 2010 · 238 citations

, , +15

Consumer confusion proneness: scale development, validation, and application

Gianfranco Walsh, Thorsten Hennig‐Thurau, Vincent‐Wayne Mitchell · Journal of Marketing Management · 2007 · 227 citations

, , +9

1–5 of 89

Authors

189

  1. VM
    Vincent‐Wayne Mitchell

    Manchester School of Architecture, United Kingdom

    6 publications · 1K citations

    6

    h-index

  2. GW
    Gianfranco Walsh

    Friedrich Schiller University Jena, Germany

    3 publications · 653 citations

    3

    h-index

  3. SL
    Sheena Leek

    University of Birmingham, United Kingdom

    3 publications · 120 citations

    3

    h-index

  4. BB
    Barton Beebe

    New York Law School, United States

    3 publications · 179 citations

    3

    h-index

  5. DE
    Donald E. Speller

    Purdue University West Lafayette, United States

    2 publications · 975 citations

    2

    h-index

1–5 of 189

Institutions

120

  1. Washington State University

    Pullman, United States

    4 h-index

    9 publications

    1K citations

  2. Manchester School of Architecture

    Manchester, United Kingdom

    3 h-index

    5 publications

    756 citations

  3. University of Birmingham

    Birmingham, United Kingdom

    3 h-index

    6 publications

    204 citations

  4. Atma Jaya University Yogyakarta

    Yogyakarta, Indonesia

    2 h-index

    3 publications

    290 citations

  5. University of Surrey

    Guildford, United Kingdom

    2 h-index

    2 publications

    58 citations

  6. Tilburg University

    Tilburg, The Netherlands

    2 h-index

    2 publications

    87 citations

  7. Cardiff University

    Cardiff, United Kingdom

    2 h-index

    2 publications

    170 citations

  8. University of Michigan

    Ann Arbor, United States

    2 h-index

    2 publications

    87 citations

1–8 of 120

Venues

  1. Psychology and Marketing

    4 publications · 419 citations

    4

    h-index

  2. Journal of Marketing Research

    4 publications · 1.1K citations

    4

    h-index

  3. Journal of Product & Brand Management

    3 publications · 379 citations

    3

    h-index

  4. Journal of Public Policy & Marketing

    JPP&M · 3 publications · 137 citations

    3

    h-index

  5. eYLS (Yale Law School)

    Repository · 2 publications · 67 citations

    2

    h-index

1–5