Concepedia

Mark Strength

Mark Strength is a construct in consumer confusion analysis that denotes the inherent distinctiveness and recognition power of a trademark within the category of similarity assessment factors, distinguishing it by its capacity to influence consumer perception and differentiation in relation to competing marks.

3

Publications

57

Citations

10

Authors

4

Institutions

Publications per year

2017–2026

0

Variants

Trademark Strength

Parents

Publications

3

Objective video quality metric based on data hiding

Mylène C. Q. Farias, Marco Carli, Sushanta K. Mitra · IEEE Transactions on Consumer Electronics · 2005 · 28 citations

, , +13

The lovemarks effect winning in the consumer revolution

21 citations

, , +10

Osmotic induction improves batch marking of larval fish otoliths with enriched stable isotopes

Emmanuel de Braux, Fletcher Warren‐Myers, Tim Dempster et al. · ICES Journal of Marine Science · 2014 · 17 citations · Full text

, , +13

Brand Values: Exploring the Associations of Symmetry within Financial Brand Marks

Jamie Marsden · Design Management Journal (Former Series) · 2013 · 12 citations · Full text

, , +14

1–4 of 3

Authors

10

  1. MC
    Marco Carli

    Roma Tre University, Italy

    1 publications · 28 citations

    1

    h-index

  2. TH
    Tom Hansen

    Norwegian Institute of Marine Research, Norway

    1 publications · 17 citations

    1

    h-index

  3. ED
    Emmanuel de Braux

    The University of Melbourne, Australia

    1 publications · 17 citations

    1

    h-index

  4. MC
    Mylène C. Q. Farias

    Universidade de Brasília, Brazil

    1 publications · 28 citations

    1

    h-index

  5. SE
    Stephen E. Swearer

    The University of Melbourne, Australia

    1 publications · 17 citations

    1

    h-index

1–5 of 10

Institutions

4

  1. Intel (United Kingdom)

    Swindon, United Kingdom

    1 h-index

    1 publications

    28 citations

  2. The University of Melbourne

    Melbourne, Australia

    1 h-index

    4 publications

    68 citations

  3. University of California, Santa Barbara

    Santa Barbara, United States

    1 h-index

    1 publications

    28 citations

  4. Roma Tre University

    Rome, Italy

    1 h-index

    1 publications

    28 citations

1–4 of 4

Venues

  1. ICES Journal of Marine Science

    1 publications · 17 citations

    1

    h-index

  2. IEEE Transactions on Consumer Electronics

    1 publications · 28 citations

    1

    h-index

  3. Design Management Journal (Former Series)

    1 publications · 12 citations

    1

    h-index

1–3