Design Management Journal (Former Series)

Needfinding: The Why and How of Uncovering People's Needs

Dev Patnaik, R. H. Becker · 1999 · 189 citations

Arts, Design, Design Theory +16

Design Thinking as Knowledge Work: Epistemological Foundations and Practical Implications

Anna Rylander · 2009 · 147 citations

Arts, Design, Knowledge Management +15

Design as brokering of languages: Innovation strategies in Italian firms

Roberto Verganti · 2003 · 145 citations

Business, Strategic Management, Strategy +11

CONVERGING PERSPECTIVES: Product Development Research for the 1990s

Elizabeth Sanders · 1992 · 124 citations

Arts, Design, Design Theory +15

Experiential Marketing: A New Framework for Design and Communications

Bernd H. Schmitt · 1999 · 114 citations

Business, Marketing, Marketing Management +14