Concepedia

Market Context Analysis

Market Context Analysis is a systematic framework within Consumer Confusion Analysis that identifies and evaluates structural, competitive, and informational characteristics of a market environment to determine their influence on consumer decision-making processes and confusion levels.

70

Publications

5.5K

Citations

161

Authors

108

Institutions

Publications per year

2017–2026

14

Parents

Publications

70

Contextualization and value-in-context: How context frames exchange

Jennifer D. Chandler, Stephen L. Vargo · Marketing Theory · 2011 · 1.1K citations

, , +12

Legitimate Distinctiveness and the Entrepreneurial Identity: Influence on Investor Judgments of New Venture Plausibility.

Chad Navis, Mary Ann Glynn · Academy of Management Review · 2011 · 565 citations

, , +11

Legitimate Distinctiveness and The Entrepreneurial Identity: Influence on Investor Judgments of New Venture Plausibility

Chad Navis, Mary Ann Glynn · Academy of Management Review · 2011 · 420 citations

, , +10

Markets, Ownership, and the Quality of Campaign News Coverage

Johanna Dunaway · The Journal of Politics · 2008 · 219 citations

, , +17

Some Determinants of the Socially Responsible Investment Decision: A Cross-Country Study

Geoffrey C. Williams · Journal of Behavioral Finance · 2007 · 216 citations

, , +13

1–5 of 70

Authors

161

  1. RK
    Rajendra K. Srivastava

    The University of Texas at Austin, United States

    4 publications · 313 citations

    4

    h-index

  2. AD
    Allan D. Shocker

    University of Pittsburgh, United States

    3 publications · 297 citations

    3

    h-index

  3. MP
    Michael Peters

    International Center for Tropical Agriculture, Colombia

    2 publications · 64 citations

    2

    h-index

  4. MA
    Mary Ann Glynn

    Boston College, United States

    2 publications · 985 citations

    2

    h-index

  5. MA
    Mark Alpert

    The University of Texas at Austin, United States

    2 publications · 260 citations

    2

    h-index

1–5 of 161

Institutions

108

  1. Boston College

    Boston, United States

    4 h-index

    6 publications

    1.1K citations

  2. University of Wisconsin–Madison

    Madison, United States

    3 h-index

    3 publications

    1K citations

  3. University of Wales

    Cardiff, United Kingdom

    2 h-index

    3 publications

    92 citations

  4. The University of Sydney

    Sydney, Australia

    2 h-index

    3 publications

    144 citations

  5. The University of Texas at Austin

    Austin, United States

    2 h-index

    2 publications

    260 citations

  6. Vienna University of Economics and Business

    Vienna, Austria

    2 h-index

    3 publications

    301 citations

  7. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    2 h-index

    2 publications

    96 citations

  8. University of South Australia

    Adelaide, Australia

    2 h-index

    2 publications

    34 citations

1–8 of 108

Venues

  1. Journal of Marketing

    JM · 6 publications · 415 citations

    6

    h-index

  2. 3

    h-index

  3. Management Science

    2 publications · 326 citations

    2

    h-index

  4. Academy of Management Review

    AMR · 2 publications · 985 citations

    2

    h-index

  5. Journal of the Academy of Marketing Science

    2 publications · 94 citations

    2

    h-index

1–5