Concepedia

Packaging Similarity

Packaging Similarity is a perceptual construct in consumer confusion analysis that differentiates from other sources of post-sale confusion by originating specifically from the visual, structural, or design resemblance between competing products’ packaging.

6

Publications

296

Citations

12

Authors

9

Institutions

Publications per year

2017–2026

0

Parents

Publications

6

Consumer confusion from own brand lookalikes: An exploratory investigation

George Balabanis, Samantha Craven · Journal of Marketing Management · 1997 · 84 citations

, , +16

Buying behaviour of rural and urban consumers in India: the impact of packaging

Mahavir Sehrawet, Subhash C. Kundu · International Journal of Consumer Studies · 2007 · 74 citations

, , +9

Copy Alert: A Method and Metric to Detect Visual Copycat Brands

Takuya Satomura, Michel Wedel, Rik Pieters · Journal of Marketing Research · 2013 · 59 citations

, , +17

The impact of copycat packaging strategies on the adoption of private labels

Rita Coelho do Vale, Pedro Verga Matos · Journal of Product & Brand Management · 2015 · 47 citations · Full text

, , +16

The relationship between packaging uniformity and variety seeking

Michelle L. Roehm, Harper A. Roehm · Psychology and Marketing · 2010 · 20 citations

, , +8

1–5 of 6

Authors

12

  1. GB
    George Balabanis

    City, University of London, United Kingdom

    1 publications · 84 citations

    1

    h-index

  2. TS
    Takuya Satomura

    Keio University, Japan

    1 publications · 59 citations

    1

    h-index

  3. MW
    Michel Wedel

    University of Groningen, Netherlands

    1 publications · 59 citations

    1

    h-index

  4. SC
    Samantha Craven

    Swansea University, United Kingdom

    1 publications · 84 citations

    1

    h-index

  5. PV
    Pedro Verga Matos

    University of Lisbon, Portugal

    1 publications · 47 citations

    1

    h-index

1–5 of 12

Institutions

9

  1. Keio University

    Tokyo, Japan

    1 h-index

    1 publications

    59 citations

  2. HEC Paris

    Jouy-en-Josas, France

    1 h-index

    1 publications

    12 citations

  3. University of Lisbon

    Lisbon, Portugal

    1 h-index

    1 publications

    47 citations

  4. Wake Forest University

    Winston-Salem, United States

    1 h-index

    1 publications

    20 citations

  5. Tilburg University

    Tilburg, The Netherlands

    1 h-index

    1 publications

    59 citations

  6. Swansea University

    Swansea, United Kingdom

    1 h-index

    2 publications

    168 citations

  7. Guru Jambheshwar University of Science and Technology

    Hisar, India

    1 h-index

    2 publications

    148 citations

  8. Universidade Católica Portuguesa

    Lisbon, Portugal

    1 h-index

    1 publications

    47 citations

1–8 of 9

Venues

  1. HAL (Le Centre pour la Communication Scientifique Directe)

    Repository · 1 publications · 12 citations

    1

    h-index

  2. Psychology and Marketing

    1 publications · 20 citations

    1

    h-index

  3. Journal of Marketing Management

    MM · 1 publications · 84 citations

    1

    h-index

  4. Journal of Product & Brand Management

    1 publications · 47 citations

    1

    h-index

  5. Journal of Marketing Research

    1 publications · 59 citations

    1

    h-index

1–5