Concepedia

Rita Coelho do Vale

RC

9

Publications

450

Citations

9

H-Index

2008

Active since

Affiliations

Universidade Católica Portuguesa(Current)

University of Lisbon

Rita Coelho do Vale is an author at Universidade Católica Portuguesa specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchBrand StrategyBrand AwarenessCustomer SatisfactionBrand ManagementBranding

Publications per year

2008–2019

9

Publications

9

Flying under the Radar: Perverse Package Size Effects on Consumption Self-Regulation

Rita Coelho do Vale, Rik Pieters, Marcel Zeelenberg · Journal of Consumer Research · 2008 · 175 citations

The impact of private labels on consumer store loyalty: An integrative perspective

Rita Coelho do Vale, Pedro Verga Matos, Jorge Caiado · Journal of Retailing and Consumer Services · 2015 · 59 citations · Full text

Private Labels, Consumer Study, Management +8

The impact of copycat packaging strategies on the adoption of private labels

Rita Coelho do Vale, Pedro Verga Matos · Journal of Product & Brand Management · 2015 · 46 citations · Full text

Food Packaging, Consumer Uncertainty, Product Labeling +22

Brand love measurement scale development: an inter-cultural analysis

Vasco M. Pontinha, Rita Coelho do Vale · Journal of Product & Brand Management · 2019 · 35 citations

Customer Satisfaction, International Marketing, Brand Love Experience +16

The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations

Rita Coelho do Vale, Rik Pieters, Marcel Zeelenberg · Journal of Consumer Psychology · 2015 · 34 citations

Rows per page

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