Concepedia

Vasco M. Pontinha

VM

2

Publications

49

Citations

2

H-Index

2019

Active since

Affiliations

Virginia Commonwealth University(Current)

Vasco M. Pontinha is an author at Virginia Commonwealth University specializing in consumer behavior, brand development, and consumer research.

Top concepts

CultureBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentConsumer Behavior

Publications per year

2019–2021

2

Publications

2

Brand love measurement scale development: an inter-cultural analysis

Vasco M. Pontinha, Rita Coelho do Vale · Journal of Product & Brand Management · 2019 · 35 citations

Customer Satisfaction, International Marketing, Brand Love Experience +16

Cost-effectiveness of syringe service programs, medications for opioid use disorder, and combination programs in hepatitis C harm reduction among opioid injection drug users: a public payer perspective using a decision tree

Stephen Ijioma, Vasco M. Pontinha, David A. Holdford et al. · Journal of Managed Care & Specialty Pharmacy · 2021 · 14 citations · Full text

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