Concepedia

The impact of private labels on consumer store loyalty: An integrative perspective

Rita Coelho do Vale, Pedro Verga Matos, Jorge Caiado

Journal of Retailing and Consumer Services · 2015 · 60 citations · 53 references

Open access

Concepts

BusinessMarketingMarketing ManagementMarketing StrategyRetail MarketingStrategic MarketingBrand EquityBrand LoyaltyConsumer LoyaltyCustomer EngagementCustomer LoyaltyPrivate Label MarketingLabelsPrivate Label Brand PerceptionPrivate Label Consumer BehaviorPrivate Label Consumer PerceptionPrivate Label Consumer Purchase IntentionPrivate Label Marketing StrategyPrivate Label Purchasing

References

53

Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives

Li‐tze Hu, Peter M. Bentler · Structural Equation Modeling A Multidisciplinary Journal · 1999 · 105.4K citations

Education, Biostatistics, Educational Measurement +16

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

Multivariate Data Analysis

Xianggui Qu · Technometrics · 2007 · 14.8K citations

Whence Consumer Loyalty?

Richard L. Oliver · Journal of Marketing · 1999 · 6.9K citations

Business, Marketing, Marketing Management +10