Concepedia

Donald E. Speller

DE

Statistics

Publications

5

Citations

1.5K

H-Index

5

Active since

1974

Affiliations

Purdue University West Lafayette(Current)

Donald E. Speller is an author at Purdue University West Lafayette specializing in brand associations, brand management, and consumer theory.

Publications per year

1974–1975

5

Publications

5

Brand Choice Behavior as a Function of Information Load

Jacob Jacoby, Donald E. Speller, Carol A. Kohn · Journal of Marketing Research · 1974 · 702 citations

, , +14

Brand Choice Behavior as a Function of Information Load: Replication and Extension

Jacob Jacoby, Donald E. Speller, Carol Kohn Berning · Journal of Consumer Research · 1974 · 514 citations

, , +14

Brand Choice Behavior as a Function of Information Load

Donald E. Speller, Carol A. Kohn · Journal of Marketing Research · 1974 · 273 citations

, , +14

A commodity theory analysis of the effects of age restrictions upon pornographic materials.

David A. Zellinger, Howard L. Fromkin, Donald E. Speller et al. · Journal of Applied Psychology · 1975 · 35 citations

, , +9

Constructive Criticism and Programmatic Research: Reply to Russo

Jacob Jacoby, Donald E. Speller, Carol A. Kohn Berning · Journal of Consumer Research · 1975 · 22 citations

, , +9

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