Concepedia
Statistics
Publications
2
Citations
99
H-Index
Active since
1974
Carol A. Kohn Berning is an author specializing in consumer research, consumer choice under new products, and information acquisition.
Publications per year
1974–1975
Patterns of Information Acquisition in New Product Purchases
Carol A. Kohn Berning, Jacob Jacoby · Journal of Consumer Research · 1974 · 77 citations
Management, Marketing, Marketing Management +15
Constructive Criticism and Programmatic Research: Reply to Russo
Jacob Jacoby, Donald E. Speller, Carol A. Kohn Berning · Journal of Consumer Research · 1975 · 22 citations
Social Sciences, Behavioral Sciences, Psychology +9
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