Concepedia

Consumer Category Behavior

Consumer Category Behavior is a theoretical construct in consumer research that specifies the patterns, processes, and determinants of consumer decision-making and purchasing actions within a specific product or service category.

37

Publications

2.5K

Citations

79

Authors

44

Institutions

Publications per year

2017–2026

7

Parents

Publications

37

“What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products

C. Moreau, Arthur B. Markman, Donald R. Lehmann · Journal of Consumer Research · 2001 · 419 citations

, , +13

Consumer Promotions and the Acceleration of Product Purchases

Scott A. Neslin, Caroline Henderson, John A. Quelch · Marketing Science · 1985 · 417 citations

, , +17

Product Category Dependent Consumer Preferences for Online and Offline Shopping Features and Their Influence on Multi-Channel Retail Alliances.

Aron M. Levin, Irwin Levin, Conor Heath · Journal of electronic commerce research · 2003 · 141 citations

, , +17

Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience

Katia Campo, Els Breugelmans · Journal of Interactive Marketing · 2015 · 134 citations · Full text

, , +17

UAE consumer concerns about <i>halal</i> products

John Ireland, Soha Abdollah Rajabzadeh · Journal of Islamic marketing · 2011 · 123 citations

, , +17

1–5 of 37

Authors

79

  1. AA
    Alfred A. Kuehn

    Carnegie Institution for Science, United States

    2 publications · 26 citations

    2

    h-index

  2. RL
    Ralph L. Day

    Indiana University, United States

    2 publications · 26 citations

    2

    h-index

  3. DB
    David Bell

    University of Pennsylvania, United States

    2 publications · 21 citations

    2

    h-index

  4. CH
    Caroline Henderson

    Dartmouth College, United States

    1 publications · 417 citations

    1

    h-index

  5. KX
    Kang‐Ning Xia

    Fu Jen Catholic University, Taiwan

    1 publications · 14 citations

    1

    h-index

1–5 of 79

Institutions

44

  1. Southern Methodist University

    Dallas, United States

    3 h-index

    3 publications

    576 citations

  2. University of South Australia

    Adelaide, Australia

    2 h-index

    5 publications

    117 citations

  3. Carnegie Institution for Science

    Washington, United States

    2 h-index

    4 publications

    52 citations

  4. New York University

    New York, United States

    2 h-index

    2 publications

    102 citations

  5. Georgia Institute of Technology

    Atlanta, United States

    2 h-index

    2 publications

    26 citations

  6. University of Notre Dame

    Notre Dame, United States

    1 h-index

    1 publications

    52 citations

  7. Ajman University

    Ajman, United Arab Emirates

    1 h-index

    2 publications

    246 citations

  8. Huntsman (United States)

    The Woodlands, United States

    1 h-index

    1 publications

    10 citations

1–8 of 44

Venues

  1. Journal of Consumer Research

    JCR · 4 publications · 561 citations

    4

    h-index

  2. Journal of Marketing

    JM · 4 publications · 158 citations

    4

    h-index

  3. Journal of Retailing and Consumer Services

    2 publications · 60 citations

    2

    h-index

  4. Journal of Retailing

    2 publications · 83 citations

    2

    h-index

  5. Marketing Science

    2 publications · 494 citations

    2

    h-index

1–5