Concepedia

Alfred A. Kuehn

AA

8

Publications

913

Citations

8

H-Index

1962

Active since

Affiliations

Georgia Institute of Technology(Current)

Carnegie Institution for Science

Alfred A. Kuehn is an author at Georgia Institute of Technology specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer BehaviorConsumer ResearchBrand AwarenessEconomicsAdvertisingEngineeringCommunication

Publications per year

1962–1967

8

Publications

8

A Heuristic Program for Locating Warehouses

Alfred A. Kuehn, Michael J. Hamburger · Management Science · 1963 · 639 citations

Facility Planning, Engineering, Logistics Optimization +19

Strategy of product quality.

Alfred A. Kuehn, Rodney Day · Harvard business review · 1962 · 99 citations

Management, Business, Improved Product Quality +5

Quantitative Techniques in Marketing Analysis.

Eric Shankleman, Ronald E. Frank, Alfred A. Kuehn et al. · Journal of the Royal Statistical Society Series A (General) · 1963 · 92 citations

Marketing Analytics, Quantitative Techniques, Management +4

Demonstration of a Relationship Between Psychological Factors and Brand Choice

Alfred A. Kuehn · The Journal of Business · 1963 · 27 citations

Brand Choice, Brand Equity, Consumer Study +8

Probabilistic Models of Consumer Buying Behavior

Alfred A. Kuehn, Ralph L. Day · Journal of Marketing · 1964 · 16 citations

Consumer Study, Consumer Research, Communication +18

Rows per page

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