Concepedia

Competitive Response Strategy

A Competitive Response Strategy is a strategic framework employed by an organization to identify, analyze, and counteract specific actions taken by competitors in a market, distinguished by its proactive or reactive measures aimed at maintaining or enhancing competitive advantage.

64

Publications

4.3K

Citations

128

Authors

93

Institutions

Publications per year

2017–2026

13

Variants

Competitive Response Strategies

Parents

Publications

64

Disruptive Innovation: An Intellectual History and Directions for Future Research

Clayton M. Christensen, Rory McDonald, Elizabeth J. Altman et al. · Journal of Management Studies · 2018 · 749 citations · Full text

, , +16

Action Characteristics as Predictors of Competitive Responses

Ming‐Jer Chen, Ken G. Smith, Curtis M. Grimm · Management Science · 1992 · 446 citations

, , +17

Competitive Reactions to Advertising and Promotion Attacks

Vincent R. Nijs, Dominique M. Hanssens, Marnik G. Dekimpe · Marketing Science · 2005 · 275 citations

, , +15

New Product Announcement Signals and Incumbent Reactions

Thomas S. Robertson, Jehoshua Eliashberg, Talia Rymon · Journal of Marketing · 1995 · 270 citations

, , +11

Competitive reaction versus consumer response: Do managers overreact?

Peter S. H. Leeflang, Dick R. Wittink · International Journal of Research in Marketing · 1996 · 156 citations

, , +6

1–5 of 64

Authors

128

  1. RM
    Rory McDonald

    University of Washington, United States

    2 publications · 835 citations

    2

    h-index

  2. TR
    Talia Rymon

    London Business School, United Kingdom

    2 publications · 370 citations

    2

    h-index

  3. ON
    Om Narasimhan

    University of Minnesota, United States

    2 publications · 134 citations

    2

    h-index

  4. FZ
    Feng Zhu

    Harvard University, United States

    2 publications · 133 citations

    2

    h-index

  5. TS
    Thomas S. Robertson

    University of Pennsylvania, United States

    2 publications · 370 citations

    2

    h-index

1–5 of 128

Institutions

93

  1. University of Minnesota

    Minneapolis, United States

    6 h-index

    8 publications

    434 citations

  2. London Business School

    London, United Kingdom

    3 h-index

    3 publications

    426 citations

  3. University of Akron

    Akron, United States

    3 h-index

    5 publications

    113 citations

  4. Temple University

    Philadelphia, United States

    3 h-index

    3 publications

    103 citations

  5. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    2 publications

    370 citations

  6. University of Connecticut

    Storrs, United States

    2 h-index

    3 publications

    213 citations

  7. New York University

    New York, United States

    2 h-index

    2 publications

    94 citations

  8. University of British Columbia

    Vancouver, Canada

    2 h-index

    2 publications

    23 citations

1–8 of 93

Venues

  1. Journal of Marketing

    JM · 5 publications · 573 citations

    5

    h-index

  2. Journal of Marketing Research

    2 publications · 94 citations

    2

    h-index

  3. Journal of Vegetation Science

    JVS · 2 publications · 23 citations

    2

    h-index

  4. Strategy Science

    2 publications · 106 citations

    2

    h-index

  5. Management Science

    2 publications · 470 citations

    2

    h-index

1–5