Concepedia

Competitive Positioning

Competitive Positioning is a strategic construct within the domain of competitive strategy that denotes the distinct place an organization occupies in the market relative to rivals, defined by its unique configuration of resources, capabilities, and value proposition aimed at achieving sustained competitive advantage.

331

Publications

40.3K

Citations

645

Authors

362

Institutions

Publications per year

2017–2026

54

Variants

Health Care Competitive Positioning

Parents

Children

Publications

331

Towards a dynamic theory of strategy

Michael E. Porter · Strategic Management Journal · 1991 · 3.9K citations · Full text

, , +13

Marketing the competitive destination of the future

Dimitrios Buhalis · Tourism Management · 2000 · 3.4K citations

, , +12

Does Competitive Environment Moderate the Market Orientation-Performance Relationship?

Stanley F. Slater, John C. Narver · Journal of Marketing · 1994 · 2.3K citations

, , +11

Strategic Orientation of the Firm and New Product Performance

Hubert Gatignon, Jean-Marc Xuereb · Journal of Marketing Research · 1997 · 2.2K citations

, , +15

Competitiveness: A Dangerous Obsession

Paúl Krugman · Foreign Affairs · 1994 · 2.1K citations

, , +8

1–5 of 331

Authors

645

  1. ME
    Michael E. Porter

    Harvard University, United States

    7 publications · 4.5K citations

    7

    h-index

  2. GH
    Graham Hooley

    Aston University, United Kingdom

    5 publications · 677 citations

    5

    h-index

  3. CB
    Charles Blankson

    University of North Texas, United States

    4 publications · 311 citations

    4

    h-index

  4. PR
    P. Rajan Varadarajan

    Texas A&M University, United States

    4 publications · 995 citations

    4

    h-index

  5. SF
    Stanley F. Slater

    University of Colorado Colorado Springs, United States

    4 publications · 3.6K citations

    4

    h-index

1–5 of 645

Institutions

362

  1. Michigan State University

    East Lansing, United States

    5 h-index

    8 publications

    583 citations

  2. University of North Texas

    Denton, United States

    5 h-index

    7 publications

    405 citations

  3. Nanyang Technological University

    Singapore, Singapore

    3 h-index

    3 publications

    386 citations

  4. University of Michigan

    Ann Arbor, United States

    3 h-index

    3 publications

    504 citations

  5. Tsinghua University

    Beijing, China

    3 h-index

    4 publications

    69 citations

  6. INSEAD

    Fontainebleau, France

    3 h-index

    3 publications

    2.3K citations

  7. London Business School

    London, United Kingdom

    3 h-index

    8 publications

    563 citations

  8. Monash University

    Melbourne, Australia

    3 h-index

    5 publications

    764 citations

1–8 of 362

Venues

  1. Long Range Planning

    9 publications · 1.3K citations

    9

    h-index

  2. Journal of Marketing

    JM · 7 publications · 5.2K citations

    7

    h-index

  3. Journal of Strategic Marketing

    7 publications · 742 citations

    7

    h-index

  4. Strategic Management Journal

    SMJ · 7 publications · 5.9K citations

    7

    h-index

  5. European Journal of Marketing

    EJM · 7 publications · 966 citations

    7

    h-index

1–5