Concepedia

Pricing Positioning

Pricing Positioning is a strategic positioning construct that specifies how a firm differentiates its offerings in the market through the deliberate calibration of price relative to competitors, thereby signaling value, targeting customer segments, and shaping competitive advantage.

6

Publications

259

Citations

13

Authors

8

Institutions

Publications per year

2017–2026

1

Variants

Price Positioning

Parents

Publications

6

Evolutionary location and pricing strategies for service merchants in competitive O2O markets

Zhou He, T.C.E. Cheng, Jichang Dong et al. · European Journal of Operational Research · 2016 · 96 citations

, , +16

Hotel Revenue Management in an Economic Downturn: Results from an International Study

Sheryl E. Kimes · Cornell Peter and Stephanie Nolan School of Hotel Administration (Cornell University) · 2009 · 44 citations · Full text

, , +12

Strategic price positioning for revenue management: The effects of relative price position and fluctuation on performance

Breffni M. Noone, Linda Canina, Cathy A. Enz · Journal of Revenue and Pricing Management · 2012 · 41 citations

, , +16

Positioning and Price: Merging Theory, Strategy, and Tactics

Margaret Shaw · Hospitality Research Journal · 1991 · 40 citations

, , +11

The limits of price leadership: needs-based positioning strategy and the long-term competitiveness of Europe’s low fare airlines

Thomas C. Lawton · Long Range Planning · 1999 · 24 citations

, , +13

1–5 of 6

Authors

13

  1. LC
    Linda Canina

    Cornell University, United States

    1 publications · 41 citations

    1

    h-index

  2. SJ
    Sandra Janković

    University of Rijeka, Croatia

    1 publications · 14 citations

    1

    h-index

  3. JD
    Jichang Dong

    University of Chinese Academy of Sciences, China

    1 publications · 96 citations

    1

    h-index

  4. MS
    Margaret Shaw

    Northwestern University, United States

    1 publications · 40 citations

    1

    h-index

  5. DV
    Dubravka Vlašić

    University of Rijeka, Croatia

    1 publications · 14 citations

    1

    h-index

1–5 of 13

Institutions

8

  1. Cornell University

    Ithaca, United States

    2 h-index

    3 publications

    126 citations

  2. Pennsylvania State University

    State College, United States

    1 h-index

    1 publications

    41 citations

  3. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    1 h-index

    2 publications

    192 citations

  4. Chinese Academy of Sciences

    Beijing, China

    1 h-index

    1 publications

    96 citations

  5. Academy of Mathematics and Systems Science

    Beijing, China

    1 h-index

    1 publications

    96 citations

  6. University of Chinese Academy of Sciences

    Beijing, China

    1 h-index

    3 publications

    288 citations

  7. University of Guelph

    Guelph, Canada

    1 h-index

    1 publications

    40 citations

  8. University of Rijeka

    Rijeka, Croatia

    1 h-index

    3 publications

    42 citations

1–8 of 8

Venues

  1. Hospitality Research Journal

    1 publications · 40 citations

    1

    h-index

  2. European Journal of Operational Research

    1 publications · 96 citations

    1

    h-index

  3. Long Range Planning

    1 publications · 24 citations

    1

    h-index

  4. 1

    h-index

  5. Americanae (AECID Library)

    Repository · 1 publications · 14 citations

    1

    h-index

1–5