Competitive reaction versus consumer response: Do managers overreact?

An Evolutionary Theory of Economic Change.

Brian J. Loasby, Richard R. Nelson, Sidney G. Winter · The Economic Journal · 1983 · 21.7K citations

Social Sciences, Economics, Coevolution +11

An evolutionary theory of economic change

Gavin Wright · Technology in Society · 1982 · 3.2K citations

Social Sciences, Economics, Evolutionary Theory +10

Assessing Advantage: A Framework for Diagnosing Competitive Superiority

George S. Day, Robin Wensley · Journal of Marketing · 1988 · 2.4K citations

Business, Strategic Management, Strategy +17

Impact of Sales Promotions on when, what, and how Much to Buy

Journal of Marketing Research · 1988 · 975 citations

Business, Marketing, Marketing Management +16

Causality in temporal systems

David A. Pierce, Larry D. Haugh · Journal of Econometrics · 1977 · 608 citations

Engineering, Systems Engineering, Dynamical Systems +9