Concepedia

Comparative Advertisement Credibility

Comparative Advertisement Credibility is a construct in advertising research that denotes the degree to which consumers perceive a comparative advertisement as believable, accurate, and trustworthy in directly contrasting the advertised brand with a specified competitor.

13

Publications

1K

Citations

32

Authors

26

Institutions

Publications per year

2017–2026

1

Parents

Publications

13

Comparative versus Noncomparative Advertising: A Meta-Analysis

Dhruv Grewal, Sukumar Kavanoor, Edward F. Fern et al. · Journal of Marketing · 1997 · 285 citations

, , +17

Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility

Jerry B. Gotlieb, Dan Sarel · Journal of Advertising · 1991 · 267 citations

, , +14

Comparative versus Noncomparative Advertising: A Meta-Analysis

Dhruv Grewal, Sukumar Kavanoor, Edward F. Fern et al. · Journal of Marketing · 1997 · 145 citations

, , +17

How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy × Copy Interactions for Partial Comparative Advertisements

Michael J. Barone, Paul W. Miniard · Journal of Marketing Research · 1999 · 54 citations

, , +17

Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Elaboration

Joseph R. Priester, John Godek, D.J. Nayakankuppum et al. · Journal of Consumer Psychology · 2004 · 47 citations · Full text

, , +17

1–5 of 13

Authors

32

  1. MJ
    Michael J. Barone

    University of Louisville, United States

    2 publications · 75 citations

    2

    h-index

  2. DG
    Dhruv Grewal

    Babson College, United States

    2 publications · 430 citations

    2

    h-index

  3. CC
    Carolyn Costley

    University of Waikato, New Zealand

    2 publications · 430 citations

    2

    h-index

  4. PW
    Paul W. Miniard

    Florida International University, United States

    2 publications · 75 citations

    2

    h-index

  5. SK
    Sukumar Kavanoor

    University of Mississippi, United States

    2 publications · 430 citations

    2

    h-index

1–5 of 32

Institutions

26

  1. University of Miami

    Coral Gables, United States

    3 h-index

    3 publications

    697 citations

  2. Virginia Tech

    Blacksburg, United States

    2 h-index

    2 publications

    430 citations

  3. Janus University

    Newport Beach, United States

    2 h-index

    2 publications

    430 citations

  4. Janus Youth Programs

    Portland, United States

    2 h-index

    2 publications

    430 citations

  5. University of Mississippi

    Oxford, United States

    2 h-index

    2 publications

    430 citations

  6. University of Waikato

    Hamilton, New Zealand

    2 h-index

    2 publications

    430 citations

  7. Sapienza University of Rome

    Rome, Italy

    1 h-index

    4 publications

    116 citations

  8. Technische Hochschule Mannheim

    Mannheim, Germany

    1 h-index

    1 publications

    17 citations

1–8 of 26

Venues

  1. Journal of Marketing

    JM · 2 publications · 430 citations

    2

    h-index

  2. Journal of Marketing Research

    2 publications · 75 citations

    2

    h-index

  3. Journal of Consumer Psychology

    2 publications · 91 citations

    2

    h-index

  4. Journal of Destination Marketing & Management

    1 publications · 41 citations

    1

    h-index

  5. SSRN Electronic Journal

    Repository · 1 publications · 17 citations

    1

    h-index

1–5