Concepedia

John Godek

JG

Statistics

Publications

4

Citations

255

H-Index

4

Active since

2004

Affiliations

University of Oregon(Current)

John Godek is an author at University of Oregon specializing in interactive marketing, supply chain management, and empathy.

Top concepts

Publications per year

2004–2010

4

Publications

4

The A<sup>2</sup>SC<sup>2</sup>Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice

Joseph R. Priester, Dhananjay Nayakankuppam, Monique A. Fleming et al. · Journal of Consumer Research · 2004 · 175 citations

Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Elaboration

Joseph R. Priester, John Godek, D.J. Nayakankuppum et al. · Journal of Consumer Psychology · 2004 · 47 citations · Full text

Mothers, Food, Love and Career – the Four Major Guilt Groups? the Differential Effects of Guilt Appeals

Monica LaBarge, John Godek · ACR North American Advances · 2006 · 23 citations

, , +9

Retailer evaluation: the crucial link between in-store processes and shopping outcomes

Eda Gurel‐Atay, Joan L. Giese, John Godek · The International Review of Retail Distribution and Consumer Research · 2010 · 10 citations

, , +17

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