John Godek - Concepedia

Author

John Godek

Also Known As

John Godek

Publications

320

Citations

H-Index

Concepts

All Affiliations

John Godek is an author at University of Oregon specializing in interactive marketing, supply chain management, and empathy.

#	Concept	H-Index	Publications	Citations
1	Business	1	1	10
2	Management	1	1	10
3	Social Sciences	1	1	23
4	Gender Studies	1	1	23
5	Marketing	1	1	10

John Godek

Publications

255

Citations

H-Index

Page 1

	Year	Citations
The A<sup>2</sup>SC<sup>2</sup>Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice Joseph R. Priester, Dhananjay Nayakankuppam, Monique A. Fleming, Journal of Consumer Research	2004	175
Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Elaboration Joseph R. Priester, John Godek, D.J. Nayakankuppum, Journal of Consumer Psychology	2004	47
Mothers, Food, Love and Career – the Four Major Guilt Groups? the Differential Effects of Guilt Appeals Monica LaBarge, John Godek ACR North American Advances Social BiasDifferential EffectsProsocial BehaviorGender StudiesSocial Psychology	2006	23
Retailer evaluation: the crucial link between in-store processes and shopping outcomes Eda Gurel‐Atay, Joan L. Giese, John Godek The International Review of Retail Distribution and Consumer Research Customer ExperienceCustomer SatisfactionConsumer ResearchShopping OutcomesIndividual Retailers	2010	10

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