Concepedia

Dhananjay Nayakankuppam

DN

Statistics

Publications

15

Citations

664

H-Index

12

Active since

2004

Affiliations

University of Iowa(Current)

Rensselaer Polytechnic Institute

University of Utah

Dhananjay Nayakankuppam is an author at University of Iowa specializing in social sciences, psychology, and consumer research.

ORCID

Publications per year

2004–2023

15

Publications

15

The A<sup>2</sup>SC<sup>2</sup>Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice

Joseph R. Priester, Dhananjay Nayakankuppam, Monique A. Fleming et al. · Journal of Consumer Research · 2004 · 175 citations

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The Endowment Effect: Rose‐Tinted and Dark‐Tinted Glasses

Dhananjay Nayakankuppam, Himanshu Mishra · Journal of Consumer Research · 2005 · 127 citations

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Money: A Bias for the Whole

Himanshu Mishra, Arul Mishra, Dhananjay Nayakankuppam · Journal of Consumer Research · 2006 · 86 citations

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Strength Without Elaboration: The Role of Implicit Self-Theories in Forming and Accessing Attitudes

Jae-Hwan Kwon, Dhananjay Nayakankuppam · Journal of Consumer Research · 2015 · 46 citations

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Drug information–seeking intention and behavior after exposure to direct-to-consumer advertisement of prescription drugs

Yifei Liu, William R. Doucette, Karen B. Farris et al. · Research in Social and Administrative Pharmacy · 2005 · 43 citations

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