Jae-Hwan Kwon

Effective Luxury-Brand Advertising: The ES–IF Matching (Entity–Symbolic Versus Incremental–Functional) Model

Jae-Hwan Kwon, Yuri Seo, Dong-Woo Ko · Journal of Advertising · 2016 · 74 citations

Business, Marketing, Marketing Management +17

Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages

Lingjiang Lora Tu, Jae-Hwan Kwon, Huachao Gao · Journal of Marketing Research · 2021 · 54 citations

Business, Marketing, Marketing Management +12

Strength Without Elaboration: The Role of Implicit Self-Theories in Forming and Accessing Attitudes

Jae-Hwan Kwon, Dhananjay Nayakankuppam · Journal of Consumer Research · 2015 · 46 citations

Social Sciences, Psychology, Social Psychology +8

Does a Creative Designer Necessarily Translate into the Creative Design of a Product? Exploring Factors Facilitating the Creativity of a New Product

Jae-Hwan Kwon, Moonkyu Lee, Hae‐Ryong Kim · Creativity and Innovation Management · 2014 · 15 citations

Management, Design, Creativity +15

The Numerical Precision Effect: How Precision of Attribute Information Affects Adoption of Technology Products

Hanyong Park, Jae-Hwan Kwon · Journal of Consumer Psychology · 2021 · 15 citations

Business, Marketing, Marketing Management +11