Concepedia

Hanyong Park

HP

Statistics

Publications

2

Citations

73

H-Index

2

Active since

2019

Affiliations

Michigan State University(Current)

Hanyong Park is an author at Michigan State University specializing in marketing management, marketing, and price-value tradeoff.

ORCID

Publications per year

2019–2021

2

Publications

2

The Impact of Resource Scarcity on Price-Quality Judgments

Hanyong Park, Ashok K. Lalwani, David H. Silvera · Journal of Consumer Research · 2019 · 58 citations

, , +12

The Numerical Precision Effect: How Precision of Attribute Information Affects Adoption of Technology Products

Hanyong Park, Jae-Hwan Kwon · Journal of Consumer Psychology · 2021 · 15 citations

, , +11

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