Concepedia

Author

Huachao Gao

University of VictoriaORCID

Also Known As

Huachao Gao

23

Publications

419

Citations

7

H-Index

53

Concepts

All Affiliations

University of VictoriaThe University of Texas at San Antonio
HG

About

Huachao Gao is an author at University of Victoria specializing in consumer behavior, marketing, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

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186

2

Business

1

1

105

3

Health Sciences

1

1

34

4

Public Health

1

1

34

5

Social Sciences

1

1

30

Huachao Gao

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7

Publications

405

Citations

7

H-Index

YearCitations

All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status Consumption

Huachao Gao, Karen Page Winterich, Yinlong Zhang

Journal of Consumer Research

2016

127

How Does Local–Global Identity Affect Price Sensitivity?

Huachao Gao, Yinlong Zhang, Vikas Mittal

Journal of Marketing

2016

105

Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages

Lingjiang Lora Tu, Jae-Hwan Kwon, Huachao Gao

Journal of Marketing Research

2021

51

The effect of power distance beliefs on the inconspicuous versus conspicuous consumption of luxury accessories in China and the USA

Ling Jiang, Huachao Gao, Linda Hui Shi

Journal of Marketing Management

2021

46

Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste

Huachao Gao, He Jia, Bingxuan Guo

Journal of Marketing Research

2023

34

The Differential Effect of Local–Global Identity Among Males and Females: The Case of Price Sensitivity

Huachao Gao, Vikas Mittal, Yinlong Zhang

Journal of Marketing Research

2019

30

How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses

Huachao Gao, Yinlong Zhang

Journal of the Academy of Marketing Science

2022

12

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