Concepedia

Lingjiang Lora Tu

LL

3

Publications

189

Citations

3

H-Index

2011

Active since

Affiliations

Baylor University(Current)

Lingjiang Lora Tu is an author at Baylor University specializing in marketing, culture, and consumer behavior.

ORCID

Top concepts

Publications per year

2011–2021

3

Publications

3

A short 8-item scale for measuring consumers’ local–global identity

Lingjiang Lora Tu, Adwait Khare, Yinlong Zhang · International Journal of Research in Marketing · 2011 · 125 citations

, , +7

Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages

Lingjiang Lora Tu, Jae-Hwan Kwon, Huachao Gao · Journal of Marketing Research · 2021 · 51 citations

, , +15

Penny wise and pound foolish? How thinking style affects price cognition

Lingjiang Lora Tu, Chris Pullig · Marketing Letters · 2018 · 13 citations

, , +12

Rows per page

1–3 of 3