Lingjiang Lora Tu - Concepedia

Author

Lingjiang Lora Tu

Also Known As

Lingjiang Lora Tu, Lingjiang Tu

Publications

190

Citations

H-Index

Concepts

All Affiliations

Lingjiang Lora Tu is an author at Baylor University specializing in marketing, culture, and consumer behavior.

#	Concept	H-Index	Publications	Citations
1	Management	2	2	176
2	Business	1	1	13
3	Social Sciences	1	1	13
4	Cognitive Science	1	1	13
5	Communication	1	1	51

Lingjiang Lora Tu

Publications

189

Citations

H-Index

Page 1

	Year	Citations
A short 8-item scale for measuring consumers’ local–global identity Lingjiang Lora Tu, Adwait Khare, Yinlong Zhang International Journal of Research in Marketing Social IdentityCultureConsumer CultureConsumer StudyManagement	2011	125
Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages Lingjiang Lora Tu, Jae-Hwan Kwon, Huachao Gao Journal of Marketing Research MarketingCultureBehavioral Decision MakingConsumer StudyInteractive Marketing	2021	51
Penny wise and pound foolish? How thinking style affects price cognition Lingjiang Lora Tu, Chris Pullig Marketing Letters Cognitive BiasesCognitive ScienceExperimental Decision MakingBehavioral Decision MakingBias	2018	13

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