Concepedia

Yinlong Zhang

YZ

17

Publications

1.9K

Citations

15

H-Index

2005

Active since

Affiliations

The University of Texas at San Antonio(Current)

University of Pittsburgh

University of Victoria

Rice University

Pennsylvania State University

Yinlong Zhang is an author at The University of Texas at San Antonio specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchSocial SciencesConsumer BehaviorCultureConsumer Decision MakingSocial IdentitySocial PsychologyConsumer Uncertainty

Publications per year

2005–2022

17

Publications

17

The Influence of Self-Construal on Impulsive Consumption

Yinlong Zhang, L. J. Shrum · Journal of Consumer Research · 2008 · 296 citations

The Impact of Accessible Identities on the Evaluation of Global versus Local Products

Yinlong Zhang, Adwait Khare · Journal of Consumer Research · 2009 · 279 citations

Digital Marketing, International Marketing, Consumer Study +18

Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior

Karen Page Winterich, Yinlong Zhang · Journal of Consumer Research · 2014 · 259 citations

Power Distance, Social Psychology, Education +16

The Impact of Self-Construal on Aesthetic Preference for Angular Versus Rounded Shapes

Yinlong Zhang, Lawrence Feick, Lydia J. Price · Personality and Social Psychology Bulletin · 2006 · 211 citations

Behavioral Decision Making, Social Psychology, Social Sciences +19

How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth

Yinlong Zhang, Lawrence Feick, Vikas Mittal · Journal of Consumer Research · 2013 · 161 citations

Rows per page

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