Journal of Consumer Research · 2008 · 302 citations · 50 references
Social SciencesPsychologySocial PsychologyPersonality PsychologySocial CognitionSocial InfluenceAddictionAlcohol DependenceAlcohol Use DisorderPeer InfluencePeer PressureTrait TheoryAlcohol Consumption PatternsDrinking MotivationImpulsive ControlPeer Influence On Substance UseSocial Influences On Drinking
Three studies investigated the impact of self-construal on impulsive consumption. Independents exhibited more impulsive consumption tendencies than did interdependents. A chronically accessible independent self-construal was positively associated with country-level beer consumption (study 1a) and state-level problem alcohol consumption (study 1b). Experimentally primed independents reported more positive attitudes toward immediate beer consumption than did interdependents, and this effect was mediated by state impulsivity. Peer presence increased impulsive consumption tendencies for independents but decreased them for interdependents (studies 2 and 3). The moderating effect of self-construal was linked to greater motivation to suppress impulsive tendencies for interdependents than for independents (study 3).
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