Concepedia
Statistics
Publications
37
Citations
3.1K
H-Index
24
Active since
1989
Affiliations
Yonsei University(Current)
University of Colorado Denver
Georgia Institute of Technology
University of Illinois Urbana-Champaign
Konkuk University
Moonkyu Lee is an author at Yonsei University specializing in business, marketing, and marketing management.
Publications per year
1989–2015
Corporate Social Responsibility and Employee–Company Identification
Hae-Ryong Kim, Moonkyu Lee, Hyoung-Tark Lee et al. · Journal of Business Ethics · 2010 · 763 citations
Management, Organization Studies, Organizational Behavior +12
A cost/benefit approach to understanding service loyalty
Moonkyu Lee, Lawrence F. Cunningham · Journal of Services Marketing · 2001 · 451 citations
Business, Marketing, Marketing Management +15
Consumer evaluations of fast‐food services: a cross‐national comparison
Moonkyu Lee, Francis M. Ulgado · Journal of Services Marketing · 1997 · 222 citations
Business, International Business, Marketing +13
Businesses as Buildings: Metrics for the Architectural Quality of Internet Businesses
Jinwoo Kim, Jung-Won Lee, Kwang-Hee Han et al. · Information Systems Research · 2002 · 215 citations
Business, Information Systems, Information Technology +12
Consumer Reliance On Intrinsic And Extrinsic Cues In Product Evaluations: A Conjoint Approach
Moonkyu Lee, Yung-Chien Lou · Journal of Applied Business Research (JABR) · 2011 · 174 citations · Full text
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