Concepedia

Yung-Chien Lou

YL

Statistics

Publications

2

Citations

186

H-Index

2

Active since

2011

Affiliations

National Chengchi University(Current)

Yung-Chien Lou is an author at National Chengchi University specializing in marketing management, marketing, and consumer perception analysis.

Publications per year

2011–2014

2

Publications

2

Consumer Reliance On Intrinsic And Extrinsic Cues In Product Evaluations: A Conjoint Approach

Moonkyu Lee, Yung-Chien Lou · Journal of Applied Business Research (JABR) · 2011 · 174 citations · Full text

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Position matters when we stand together: a linguistic perspective on composite brand extensions

Meng-Chun Tsai, Yung-Chien Lou, Lien‐Ti Bei et al. · Journal of the Academy of Marketing Science · 2014 · 12 citations

, , +16

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