Concepedia

Lawrence F. Cunningham

LF

22

Publications

1.5K

Citations

16

H-Index

1987

Active since

Affiliations

University of Colorado Denver(Current)

Yonsei University

University of Denver

Lawrence F. Cunningham is an author at University of Colorado Denver specializing in business, marketing, and management.

Top concepts

BusinessManagementMarketingConsumer ResearchCustomer SatisfactionConsumer BehaviorService QualityRisk ManagementHospitality MarketingCustomer Service

Publications per year

1987–2023

22

Publications

22

A cost/benefit approach to understanding service loyalty

Moonkyu Lee, Lawrence F. Cunningham · Journal of Services Marketing · 2001 · 450 citations

Customer Satisfaction, Consumer Uncertainty, Cost Factors +15

Perceived risk and the consumer buying process: internet airline reservations

Lawrence F. Cunningham, James H. Gerlach, Michael D. Harper et al. · International Journal of Service Industry Management · 2005 · 242 citations

Customer Satisfaction, Online Customer Behavior, Internet Risk Premium +14

Perceived risk and e-banking services: An analysis from the perspective of the consumer

Lawrence F. Cunningham, James H. Gerlach, Michael D. Harper · Journal of Financial Services Marketing · 2005 · 101 citations

Customer Satisfaction, Fintech, Banking +13

Assessing Service Quality as an Effective Management Tool: The Case of the Airline Industry

Clifford E. Young, Lawrence F. Cunningham, Moonkyu Lee · The Journal of Marketing Theory and Practice · 1994 · 88 citations

Cross-Cultural Perspectives of Service Quality and Risk in Air Transportation

Lawrence F. Cunningham, Clifford E. Young, Moonkyu Lee · Journal of Air Transportation · 2002 · 73 citations

Customer Experience, Customer Satisfaction, Airline Service Quality +16

Rows per page

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