Concepedia

Lawrence F. Cunningham

LF

Statistics

Publications

22

Citations

1.5K

H-Index

16

Active since

1987

Affiliations

University of Colorado Denver(Current)

Yonsei University

University of Denver

Lawrence F. Cunningham is an author at University of Colorado Denver specializing in marketing, business, and customer satisfaction.

Publications per year

1987–2023

22

Publications

22

A cost/benefit approach to understanding service loyalty

Moonkyu Lee, Lawrence F. Cunningham · Journal of Services Marketing · 2001 · 451 citations

Business, Marketing, Marketing Management +15

Perceived risk and the consumer buying process: internet airline reservations

Lawrence F. Cunningham, James H. Gerlach, Michael D. Harper et al. · International Journal of Service Industry Management · 2005 · 246 citations

Business, Marketing, Marketing Management +14

Perceived risk and e-banking services: An analysis from the perspective of the consumer

Lawrence F. Cunningham, James H. Gerlach, Michael D. Harper · Journal of Financial Services Marketing · 2005 · 101 citations

Business, Information Systems, Marketing +12

Assessing Service Quality as an Effective Management Tool: The Case of the Airline Industry

Clifford E. Young, Lawrence F. Cunningham, Moonkyu Lee · The Journal of Marketing Theory and Practice · 1994 · 88 citations

Business, Marketing, Marketing Management +17

Cross-Cultural Perspectives of Service Quality and Risk in Air Transportation

Lawrence F. Cunningham, Clifford E. Young, Moonkyu Lee · Journal of Air Transportation · 2002 · 73 citations

Business, Marketing, Marketing Management +17

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