Corporate Social Responsibility and Employee–Company Identification

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Social Sciences, Behavioral Sciences, Psychology +11

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Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

On the Evaluation of Structural Equation Models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 15.8K citations

Social Sciences, Behavioral Sciences, Psychology +11

The measurement and antecedents of affective, continuance and normative commitment to the organization

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Management, Organization Studies, Organizational Behavior +12

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 10.6K citations

Business, Marketing, Marketing Management +10