Concepedia

Dong-Woo Ko

DK

Statistics

Publications

8

Citations

303

H-Index

8

Active since

2002

Affiliations

Hankuk University of Foreign Studies(Current)

University of Auckland

Dong-Woo Ko is an author at Hankuk University of Foreign Studies specializing in tourist behavior, consumer behavior, and business.

Publications per year

2002–2021

8

Publications

8

Effective Luxury-Brand Advertising: The ES–IF Matching (Entity–Symbolic Versus Incremental–Functional) Model

Jae-Hwan Kwon, Yuri Seo, Dong-Woo Ko · Journal of Advertising · 2016 · 74 citations

Business, Marketing, Marketing Management +17

Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea

Dong-Woo Ko, Yuri Seo, Sang-Uk Jung · Marketing Letters · 2015 · 56 citations

Business, Marketing, Marketing Management +16

It Is All in the Mind(set)! Matching Mindsets and Luxury Tourism

Yuri Seo, Dong-Woo Ko, Jungkeun Kim · Journal of Travel Research · 2019 · 52 citations

Management, Psychology, Social Psychology +14

Shared Decision-Making and Women’s Adherence to Breast and Cervical Cancer Screenings

Jayoung Han, Paiboon Jungsuwadee, Olufunmilola Abraham et al. · International Journal of Environmental Research and Public Health · 2018 · 47 citations · Full text

Medicine, Oncology, Preventive Medicine +17

Catch me if you can: effects of AR-enhanced presence on the mobile game experience

Jihye Park, Dong-Woo Ko · Internet Research · 2021 · 26 citations

Social Sciences, Communication, Social Psychology +16

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