Concepedia

Jihye Park

JP

20

Publications

1.2K

Citations

15

H-Index

2005

Active since

Affiliations

Hankuk University of Foreign Studies(Current)

Iowa State University

The Ohio State University

Marymount University

University of Missouri

Jihye Park is an author at Hankuk University of Foreign Studies specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingBusinessConsumer BehaviorDigital MarketingCustomer SatisfactionSocial SciencesBehavioral Science

Publications per year

2005–2023

20

Publications

20

Cognitive, affective and conative responses to visual simulation: the effects of rotation in online product presentation

Jihye Park, Leslie Stoel, Sharron J. Lennon · Journal of Consumer Behaviour · 2008 · 230 citations

Conative Responses, Digital Marketing, Affective Design +31

A consumer shopping channel extension model: attitude shift toward the online store

Jihyun Kim, Jihye Park · Journal of Fashion Marketing and Management · 2005 · 215 citations

Customer Satisfaction, Digital Marketing, Consumer Study +22

Psychological and environmental antecedents of impulse buying tendency in the multichannel shopping context

Jihye Park, Sharron J. Lennon · Journal of Consumer Marketing · 2006 · 170 citations

Multichannel Customers, Behavioral Decision Making, Consumer Motivation +20

Are US consumers ready to adopt mobile technology for fashion goods?

Jihyun Kim, Yoon Jin, Jihye Park · Journal of Fashion Marketing and Management · 2009 · 101 citations

Customer Satisfaction, Engineering, Mobile Interaction +23

Multichannel retailing in Korea

Jayoung Choi, Jihye Park · International Journal of Retail & Distribution Management · 2006 · 82 citations

Digital Marketing, Shopping Orientation, Consumer Study +19

Rows per page

1–5 of 20