Concepedia
Statistics
Publications
14
Citations
906
H-Index
13
Active since
2005
Affiliations
Illinois State University(Current)
Inha University
Iowa State University
Colorado State University
Yoon Jin is an author at Illinois State University specializing in marketing, consumer behavior, and business.
Publications per year
2005–2018
Perceived ease of use and usefulness of sustainability labels on apparel products: application of the technology acceptance model
Yoon Jin, Hae Jin Gam, Jennifer Banning · Fashion and Textiles · 2017 · 139 citations · Full text
Business, Information Systems, Marketing +16
Generation X, Baby Boomers, and Swing: marketing fair trade apparel
Mary A. Littrell, Yoon Jin, Jaya Halepete · Journal of Fashion Marketing and Management · 2005 · 123 citations
Business, Marketing, Marketing Management +16
Are US consumers ready to adopt mobile technology for fashion goods?
Jihyun Kim, Yoon Jin, Jihye Park · Journal of Fashion Marketing and Management · 2009 · 101 citations
Business, Information Systems, Marketing +17
Young female consumers' intentions toward fair trade consumption
Yoon Jin, Mary A. Littrell, Linda S. Niehm · International Journal of Retail & Distribution Management · 2012 · 100 citations
Business, Marketing, Retail Management +15
Understanding consumption behaviours for fair trade non‐food products: focusing on self‐transcendence and openness to change values
Yoon Jin, Hyun‐Hwa Lee · International Journal of Consumer Studies · 2011 · 87 citations
Social Sciences, Marketing, Social Psychology +11
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