Concepedia

Mary A. Littrell

MA

47

Publications

3.1K

Citations

27

H-Index

1980

Active since

Affiliations

Iowa State University(Current)

Colorado State University

The Ohio State University

Utah State University

Oklahoma State University

Mary A. Littrell is an author at Iowa State University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorFashionCultureConsumer CultureCustomer SatisfactionArts

Publications per year

1980–2014

47

Publications

47

What makes a craft souvenir authentic?

Mary A. Littrell, Luella F. Anderson, Pamela Brown · Annals of Tourism Research · 1993 · 323 citations

Craft Souvenir, Material Culture, Cultural Heritage +2

Souvenir buying intentions for self versus others

Soyoung Kim, Mary A. Littrell · Annals of Tourism Research · 2001 · 235 citations

Behavioral Decision Making, Compulsive Shopping, Management +8

Craft Retailers' Criteria for Success and Associated Business Strategies

Rosalind C. Paige, Mary A. Littrell · Journal of Small Business Management · 2002 · 223 citations

Souvenir-purchase behavior of women tourists

Luella F. Anderson, Mary A. Littrell · Annals of Tourism Research · 1995 · 184 citations

Destination Marketing, Consumer Research, Business +4

Marketing Across Cultures

Mary A. Littrell, Nancy J. Miller · Journal of Global Marketing · 2001 · 184 citations

Cross-cultural Marketing, International Marketing, Consumer Culture +16

Rows per page

1–5 of 47