Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea

Culture and the self: Implications for cognition, emotion, and motivation.

Hazel Rose Markus, Shinobu Kitayama · Psychological Review · 1991 · 20.8K citations

Social Sciences, Psychology, Social Psychology +10

Cultures and Organizations: Software of the Mind.

Harry C. Triandis, Geert Hofstede · Administrative Science Quarterly · 1993 · 17.9K citations · Full text

Social Sciences, Strategic Management, Strategy +16

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Donna L. Hoffman, Thomas P. Novak · Journal of Marketing · 1996 · 4.7K citations

Business, Marketing, Marketing Management +13

Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience?

Rolf Reber, Norbert Schwarz, Piotr Winkielman · Personality and Social Psychology Review · 2004 · 2.8K citations

Humanities, Psychology, Social Psychology +17

동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997)

김종식 · 1999 · 1.9K citations

Management, Cultural Studies, Organizational Behavior +14