Concepedia
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Publications
1
Citations
47
H-Index
Active since
2004
Affiliations
University of Oregon(Current)
D.J. Nayakankuppum is an author at University of Oregon.
Publications per year
2004–2004
Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Elaboration
Joseph R. Priester, John Godek, D.J. Nayakankuppum et al. · Journal of Consumer Psychology · 2004 · 47 citations · Full text
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