Concepedia

Client Referral Behavior

Client Referral Behavior is a behavioral construct in marketing and network theory that denotes the propensity of clients to introduce new customers to a service or organization through personal recommendations within referral networks.

68

Publications

8K

Citations

180

Authors

106

Institutions

Publications per year

2017–2026

18

Parents

Publications

68

Social Ties and Word-of-Mouth Referral Behavior

Jacqueline Johnson Brown, Peter H. Reingen · Journal of Consumer Research · 1987 · 2.4K citations

, , +16

The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter?

Peter C. Verhoef, Philip Hans Franses, Janny Hoekstra · Journal of the Academy of Marketing Science · 2002 · 714 citations · Full text

, , +12

Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan

R. Bruce Money, Mary C. Gilly, John L. Graham · Journal of Marketing · 1998 · 342 citations

, , +17

Analysis of Referral Networks in Marketing: Methods and Illustration

Peter H. Reingen, Jerome B. Kernan · Journal of Marketing Research · 1986 · 323 citations

, , +14

A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood

Gangseog Ryu, Lawrence Feick · Journal of Marketing · 2006 · 311 citations

, , +14

1–5 of 68

Authors

180

  1. PH
    Peter H. Reingen

    Arizona State University, United States

    3 publications · 2.8K citations

    3

    h-index

  2. CV
    Christophe Van den Bulte

    University of Pennsylvania, United States

    2 publications · 526 citations

    2

    h-index

  3. RP
    Robert P. Leone

    The University of Texas at Austin, United States

    2 publications · 292 citations

    2

    h-index

  4. MC
    Mary C. Gilly

    University of California, Irvine, United States

    2 publications · 502 citations

    2

    h-index

  5. JB
    Jerome B. Kernan

    George Mason University, United States

    2 publications · 453 citations

    2

    h-index

1–5 of 180

Institutions

106

  1. McGill University

    Montreal, Canada

    3 h-index

    3 publications

    50 citations

  2. Kühne Logistics University

    Hamburg, Germany

    2 h-index

    5 publications

    103 citations

  3. Texas Christian University

    Fort Worth, United States

    2 h-index

    2 publications

    292 citations

  4. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    2 h-index

    4 publications

    1.6K citations

  5. University of Groningen

    Groningen, The Netherlands

    2 h-index

    2 publications

    819 citations

  6. Georgia State University

    Atlanta, United States

    2 h-index

    3 publications

    269 citations

  7. Arizona State University

    Tempe, United States

    2 h-index

    2 publications

    417 citations

  8. Radboud University Medical Center

    Nijmegen, The Netherlands

    2 h-index

    7 publications

    159 citations

1–8 of 106

Venues

  1. Journal of Marketing

    JM · 8 publications · 1.9K citations

    8

    h-index

  2. Journal of the Academy of Marketing Science

    5 publications · 924 citations

    5

    h-index

  3. Journal of Marketing Research

    3 publications · 487 citations

    3

    h-index

  4. Management Science

    2 publications · 158 citations

    2

    h-index

  5. Journal of Services Marketing

    2 publications · 133 citations

    2

    h-index

1–5