Concepedia

R. Bruce Money

RB

Statistics

Publications

17

Citations

1.9K

H-Index

16

Active since

1998

Affiliations

University of South Carolina(Current)

Brigham Young University

University of California, Irvine

College of Charleston

Appalachian State University

R. Bruce Money is an author at University of South Carolina specializing in business, marketing, and consumer behavior.

Publications per year

1998–2016

17

Publications

17

The effect of uncertainty avoidance on information search, planning, and purchases of international travel vacations

R. Bruce Money, John C. Crotts · Tourism Management · 2003 · 445 citations

Business, Business Economics, Behavioral Economics +13

Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan

R. Bruce Money, Mary C. Gilly, John L. Graham · Journal of Marketing · 1998 · 342 citations

Business, Marketing, Marketing Management +17

An Exploration of the Moderating Role of Buyer Corporate Culture in Industrial Buyer-Seller Relationships

Kelly Hewett, R. Bruce Money, S. Sharma · Journal of the Academy of Marketing Science · 2002 · 231 citations

Management, Marketing, Organization Studies +11

Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan

R. Bruce Money, Mary C. Gilly, John L. Graham · Journal of Marketing · 1998 · 160 citations

Business, Marketing, Marketing Management +17

Multidimensional versus unidimensional measures in assessing national culture values: The Hofstede VSM 94 example

William O. Bearden, R. Bruce Money, Jennifer L. Nevins · Journal of Business Research · 2005 · 135 citations

Humanities, Cultural Studies, Culture +13

1–5 of 17