Concepedia
Statistics
Publications
11
Citations
1.1K
H-Index
Active since
2000
Affiliations
Korea University(Current)
University of Pittsburgh
Chosun University
Gangseog Ryu is an author at Korea University specializing in management, marketing, and communication.
Top concepts
ManagementMarketingBiasCommunicationConsumer ResearchBehavioral Decision MakingAdvertisingDecision ScienceSocial InfluenceConsumer Behavior
Publications per year
2000–2023
A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood
Gangseog Ryu, Lawrence Feick · Journal of Marketing · 2006 · 310 citations
Customer Satisfaction, Behavioral Decision Making, Digital Marketing +19
Gangseog Ryu, Lawrence Feick · Journal of Marketing · 2007 · 254 citations
Receiver responses to rewarded referrals: the motive inferences framework
Peeter W.J. Verlegh, Gangseog Ryu, Mirjam Tuk et al. · Journal of the Academy of Marketing Science · 2013 · 149 citations · Full text
Motive Inferences Framework, Behavioral Sciences, Behavioral Decision Making +11
The role of product type and country-of-origin in decisions about choice of endorser ethnicity in advertising
Gangseog Ryu, Jong‐Chul Park, Lawrence Feick · Psychology and Marketing · 2006 · 90 citations
Product Type, Attribution Explanation, Consumer Study +16
Word‐of‐mouth transmission in settings with multiple opinions: The impact of other opinions on WOM likelihood and valence
Gangseog Ryu, Jin Han · Journal of Consumer Psychology · 2009 · 66 citations · Full text
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