Concepedia

Cause Attitude

Cause Attitude is a consumer attitude representing a favorable or unfavorable evaluation of a social cause that serves as the foundation for responses to cause-related marketing initiatives.

100

Publications

8.9K

Citations

223

Authors

137

Institutions

Publications per year

2017–2026

40

Parents

Publications

100

The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?

Michael J. Barone, Anthony D. Miyazaki, Kimberly A. Taylor · Journal of the Academy of Marketing Science · 2000 · 954 citations

, , +16

A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned

Deborah J. Webb, Lois A. Mohr · Journal of Public Policy & Marketing · 1998 · 870 citations

, , +14

Consumer response to retailer use of cause-related marketing: Is more fit better?

Michael J. Barone, Andrew T. Norman, Anthony D. Miyazaki · Journal of Retailing · 2007 · 457 citations

, , +13

Consumer perceptions of organizations that use cause-related marketing

John Ross, Larry T. Patterson, Mary Ann Stutts · Journal of the Academy of Marketing Science · 1992 · 435 citations

, , +9

The company‐cause‐customer fit decision in cause‐related marketing

Shruti Gupta, Julie Pirsch · Journal of Consumer Marketing · 2006 · 383 citations

, , +14

1–5 of 100

Authors

223

  1. CC
    Chun‐Tuan Chang

    National Sun Yat-sen University, Taiwan

    5 publications · 464 citations

    5

    h-index

  2. SC
    Susana Costa e Silva

    Universidade Católica Portuguesa, Portugal

    4 publications · 142 citations

    4

    h-index

  3. CR
    Carla Ruíz Mafé

    Universitat de València, Spain

    3 publications · 128 citations

    3

    h-index

  4. PD
    Paulo Duarte

    University of Beira Interior, Portugal

    3 publications · 121 citations

    3

    h-index

  5. MA
    Mary Ann Stutts

    Texas State University, United States

    3 publications · 661 citations

    3

    h-index

1–5 of 223

Institutions

137

  1. National Sun Yat-sen University

    Kaohsiung City, Taiwan

    5 h-index

    7 publications

    679 citations

  2. University of Lethbridge

    Lethbridge, Canada

    5 h-index

    5 publications

    417 citations

  3. Universitat de València

    Valencia, Spain

    4 h-index

    12 publications

    490 citations

  4. Universidade Católica Portuguesa

    Lisbon, Portugal

    4 h-index

    9 publications

    297 citations

  5. Texas State University

    San Marcos, United States

    3 h-index

    9 publications

    2K citations

  6. University of Missouri

    Columbia, United States

    3 h-index

    5 publications

    147 citations

  7. University of Beira Interior

    Covilha, Portugal

    3 h-index

    3 publications

    121 citations

  8. Oklahoma State University

    Stillwater, United States

    3 h-index

    7 publications

    153 citations

1–8 of 137

Venues

  1. 11

    h-index

  2. Journal of the Academy of Marketing Science

    6 publications · 1.6K citations

    6

    h-index

  3. Journal of Business Research

    JBR · 6 publications · 388 citations

    6

    h-index

  4. Journal of Business Ethics

    6 publications · 602 citations

    6

    h-index

  5. International Journal of Advertising

    IJA · 4 publications · 326 citations

    4

    h-index

1–5