Larry T. Patterson

Statistics

Publications

Citations

706

H-Index

Active since

1982

Affiliations

Texas State University(Current)

Southwest Minnesota State University

Larry T. Patterson is an author at Texas State University specializing in marketing management, marketing, and consumer attitudes toward cause marketing.

Publications per year

1982–2011

Publications

Consumer perceptions of organizations that use cause-related marketing

John Ross, Larry T. Patterson, Mary Ann Stutts · Journal of the Academy of Marketing Science · 1992 · 435 citations

Management, Marketing, Marketing Management +9

Tactical Considerations For The Effective Use Of Cause-Related Marketing

John Ross, Mary Ann Stutts, Larry T. Patterson · Journal of Applied Business Research (JABR) · 2011 · 161 citations · Full text

Management, Marketing, Marketing Management +12

Consumer Perceptions of Organizations that Use Cause-Related Marketing

John Ross, Larry T. Patterson, Mary Ann Stutts · Journal of the Academy of Marketing Science · 1992 · 65 citations

Management, Marketing, Marketing Management +9

Young Adults’ Perceptions of Warnings and Risks Associated with Alcohol Consumption

Larry T. Patterson, Garland G. Hunnicutt, Mary Ann Stutts · Journal of Public Policy & Marketing · 1992 · 25 citations

Social Sciences, Health Behavior, Social Psychology +17

Should lawyers advertise? A study of consumer attitudes

Larry T. Patterson, Robert A. Swerdlow · Journal of the Academy of Marketing Science · 1982 · 20 citations

Business, Marketing, Marketing Management +10

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