Concepedia

Robert A. Swerdlow

RA

4

Publications

62

Citations

4

H-Index

1979

Active since

Affiliations

Lamar University(Current)

Robert A. Swerdlow is an author at Lamar University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingBrand AwarenessConsumer BehaviorDigital MarketingInteractive MarketingMarketing CommunicationLaw

Publications per year

1979–2003

4

Publications

4

Who uses bank debit cards?

Thomas C. Porter, Robert A. Swerdlow, William A. Staples · Business Horizons · 1979 · 20 citations

Monetary Policy, Fintech, Bank Debit Cards +5

Should lawyers advertise? A study of consumer attitudes

Larry T. Patterson, Robert A. Swerdlow · Journal of the Academy of Marketing Science · 1982 · 20 citations

Consumer Decision Making, Management, Consumer Research +8

Celebrity Endorsers: Spokesperson Selection Criteria and Case Examples of FREDD

Robert A. Swerdlow, Marleen R. Swerdlow · Academy of Marketing Studies journal · 2003 · 12 citations

Digital Marketing, Targeted Advertising, Consumer Research +20

Star studded advertising: Is it worth the effort?

Robert A. Swerdlow · Journal of the Academy of Marketing Science · 1984 · 10 citations

Advertising, Digital Marketing, Interactive Marketing +7

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