Consumer perceptions of organizations that use cause-related marketing - Concepedia

Concepedia

Publication | Closed Access

Consumer perceptions of organizations that use cause-related marketing

435

Citations

6

References

1992

Year

John Ross, Larry T. Patterson, Mary Ann Stutts

Journal of the Academy of Marketing Science

ManagementBusinessConsumer ResearchMarketing CommunicationConsumer BehaviorMarketing ManagementCause-related MarketingUse Cause-related MarketingMarketing

References

	Year	Citations

Page 1