Concepedia

Mary Ann Stutts

MA

14

Publications

1.1K

Citations

13

H-Index

1981

Active since

Affiliations

Texas State University(Current)

Southwest Minnesota State University

Mary Ann Stutts is an author at Texas State University specializing in marketing, behavioral sciences, and management.

Top concepts

MarketingManagementBehavioral ScienceAdvertisingPublic HealthConsumer ResearchMarketing CommunicationArtsBusinessCommunication

Publications per year

1981–2011

14

Publications

14

Consumer perceptions of organizations that use cause-related marketing

John Ross, Larry T. Patterson, Mary Ann Stutts · Journal of the Academy of Marketing Science · 1992 · 435 citations

Management, Business, Consumer Research +6

Tactical Considerations For The Effective Use Of Cause-Related Marketing

John Ross, Mary Ann Stutts, Larry T. Patterson · Journal of Applied Business Research (JABR) · 2011 · 161 citations · Full text

Marketing Analytics, Customer Satisfaction, Digital Marketing +16

Effects of short‐term cosmetic versus long‐term health fear appeals in anti‐smoking advertisements on the smoking behaviour of adolescents

Mary Ann Stutts · Journal of Consumer Behaviour · 2003 · 93 citations

Fear Appeals, Social Marketing, Consumer Research +20

Factors that Influence Adolescents to Smoke

Karen H. Smith, Mary Ann Stutts · Journal of Consumer Affairs · 1999 · 68 citations

Influence Adolescents, Tobacco Control, Substance Abuse +15

Consumer Perceptions of Organizations that Use Cause-Related Marketing

John Ross, Larry T. Patterson, Mary Ann Stutts · Journal of the Academy of Marketing Science · 1992 · 65 citations

Management, Business, Consumer Research +6

Rows per page

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