Concepedia

Brand Name Selection

Brand Name Selection is a strategic decision-making process within marketing theory that identifies and evaluates potential names for a product or service based on their ability to convey brand identity, ensure legal distinctiveness, and achieve consumer resonance.

24

Publications

1.4K

Citations

52

Authors

36

Institutions

Publications per year

2017–2026

2

Parents

Publications

24

Information Acquisition Behavior in Brand Choice Situations

Jacob Jacoby, George J. Szybillo, Jacqueline Busato-Schach · Journal of Consumer Research · 1977 · 415 citations

, , +17

Branding: a trend for today and tomorrow

Joseph Arthur Rooney · Journal of Product & Brand Management · 1995 · 151 citations

, , +13

Branding consumer goods: insights from theory and practice

Chiranjeev Kohli · Journal of Consumer Marketing · 1997 · 110 citations

, , +16

Sound Advice on Brand Names

Bruce G. Vanden Bergh, Janay Collins, Myrna Schultz et al. · Journalism Quarterly · 1984 · 54 citations

, , +12

Does brand name imprinting in memory increase brand information retention?

William E. Baker · Psychology and Marketing · 2003 · 48 citations

, , +12

1–5 of 24

Authors

52

  1. RK
    Rosane K. Gertner

    College of Staten Island, United States

    1 publications · 36 citations

    1

    h-index

  2. DG
    David Gertner

    Pace University, United States

    1 publications · 36 citations

    1

    h-index

  3. PH
    Peter Hepburn

    Princeton University, United States

    1 publications · 23 citations

    1

    h-index

  4. CS
    Christina Suckow

    University of Duisburg-Essen, Germany

    1 publications · 43 citations

    1

    h-index

  5. BG
    Bianca Grohmann

    Concordia University, Canada

    1 publications · 45 citations

    1

    h-index

1–5 of 52

Institutions

36

  1. University of Bradford

    Bradford, United Kingdom

    1 h-index

    2 publications

    72 citations

  2. University of Newcastle Australia

    Newcastle, Australia

    1 h-index

    1 publications

    22 citations

  3. University of Greater Manchester

    Bolton, United Kingdom

    1 h-index

    1 publications

    36 citations

  4. University of Idaho

    Moscow, United States

    1 h-index

    1 publications

    12 citations

  5. Richard J. Daley College

    Chicago, United States

    1 h-index

    1 publications

    23 citations

  6. California State University, Fullerton

    Fullerton, United States

    1 h-index

    1 publications

    110 citations

  7. University of Louisville

    Louisville, United States

    1 h-index

    1 publications

    12 citations

  8. University College Dublin

    Dublin, Ireland

    1 h-index

    1 publications

    151 citations

1–8 of 36

Venues

  1. Journal of Brand Management

    4 publications · 131 citations

    4

    h-index

  2. Marketing Letters

    2 publications · 34 citations

    2

    h-index

  3. Psychology and Marketing

    1 publications · 48 citations

    1

    h-index

  4. Journal of Marketing Research

    1 publications · 30 citations

    1

    h-index

  5. European Journal of Marketing

    EJM · 1 publications · 45 citations

    1

    h-index

1–5