Statistics
Publications
1
Citations
151
H-Index
1
Active since
1995
Affiliations
University College Dublin(Current)
Joseph Arthur Rooney is an author at University College Dublin specializing in service brand strategy, brand extensions, and brand management.
Publications per year
1995–1995
1
1
Branding: a trend for today and tomorrow
Joseph Arthur Rooney · Journal of Product & Brand Management · 1995 · 151 citations
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