Concepedia

Brand Memory Structures

Brand Memory Structures is a cognitive framework that represents the organized mental representations of brand-related information, distinguishing itself by detailing how brand elements are encoded, stored, and retrieved in long-term memory to influence consumer recognition and recall.

102

Publications

9.7K

Citations

187

Authors

121

Institutions

Publications per year

2017–2026

12

Parents

Publications

102

Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude

Cristel Antonia Russell · Journal of Consumer Research · 2002 · 767 citations

, , +14

Characteristics of memory associations: A consumer-based brand equity perspective

Harinarayan Krishnan · International Journal of Research in Marketing · 1996 · 603 citations

, , +14

Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations

John Lynch, Howard Marmorstein, Michael F. Weigold · Journal of Consumer Research · 1988 · 502 citations

, , +9

A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies

Alain d’Astous, Francis Chartier · Journal of Current Issues & Research in Advertising · 2000 · 330 citations

, , +14

Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation

George S. Low, Ronald A. Fullerton · Journal of Marketing Research · 1994 · 312 citations

, , +16

1–5 of 102

Authors

187

  1. JR
    Jenni Romaniuk

    University of South Australia, Australia

    5 publications · 408 citations

    5

    h-index

  2. AC
    Amitava Chattopadhyay

    Hong Kong University of Science and Technology, Hong Kong SAR China

    5 publications · 448 citations

    5

    h-index

  3. JW
    Joseph W. Alba

    University of Florida, United States

    4 publications · 394 citations

    4

    h-index

  4. HK
    Harinarayan Krishnan

    Lawrence Berkeley National Laboratory, United States

    4 publications · 845 citations

    4

    h-index

  5. SS
    S. Sreejesh

    Indian Institute of Management Kozhikode, India

    4 publications · 122 citations

    4

    h-index

1–5 of 187

Institutions

121

  1. Indiana University Bloomington

    Bloomington, United States

    4 h-index

    4 publications

    845 citations

  2. University of South Australia

    Adelaide, Australia

    4 h-index

    12 publications

    786 citations

  3. University of Florida

    Gainesville, United States

    3 h-index

    4 publications

    559 citations

  4. University of Missouri

    Columbia, United States

    3 h-index

    4 publications

    441 citations

  5. Indiana University

    Bloomington, United States

    3 h-index

    4 publications

    218 citations

  6. Auburn University

    Auburn, United States

    2 h-index

    4 publications

    190 citations

  7. University of Pittsburgh

    Pittsburgh, United States

    2 h-index

    2 publications

    318 citations

  8. University of Pennsylvania

    Philadelphia, United States

    2 h-index

    2 publications

    342 citations

1–8 of 121

Venues

  1. Journal of Marketing Research

    13 publications · 1.5K citations

    13

    h-index

  2. Journal of Consumer Research

    JCR · 7 publications · 2.1K citations

    7

    h-index

  3. Journal of Consumer Psychology

    5 publications · 512 citations

    5

    h-index

  4. Journal of Business Research

    JBR · 4 publications · 230 citations

    4

    h-index

  5. International Journal of Advertising

    IJA · 4 publications · 328 citations

    4

    h-index

1–5