Concepedia

Brand Appearance Evaluation

Brand Appearance Evaluation is a scholarly construct within appearance evaluation that systematically assesses the visual, symbolic, and aesthetic attributes of a brand’s external presentation to determine its perceived quality, coherence, and appeal in relation to identity and consumer perception.

76

Publications

5.5K

Citations

177

Authors

108

Institutions

Publications per year

2017–2026

28

Parents

Publications

76

Consumer evaluations of store brands: effects of store image and product attributes

Janjaap Semeijn, Allard C.R. van Riel, Andrea Ambrosini · Journal of Retailing and Consumer Services · 2003 · 390 citations

, , +17

It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales

Jan R. Landwehr, Ann L. McGill, Andreas Herrmann · Journal of Marketing · 2011 · 370 citations

, , +17

Narrative and Persuasion in Fashion Advertising

Barbara J. Phillips, Edward F. McQuarrie · Journal of Consumer Research · 2010 · 346 citations

, , +17

The influence of customer brand identification on hotel brand evaluation and loyalty development

Kevin Kam Fung So, Ceridwyn King, Beverley Sparks · International Journal of Hospitality Management · 2013 · 326 citations · Full text

, , +16

A life‐stage analysis of consumer loyalty profile: comparing Generation X and Millennial consumers

Cälin Gurǎu · Journal of Consumer Marketing · 2012 · 287 citations

, , +11

1–5 of 76

Authors

177

  1. MG
    Markus Giesler

    York University, Canada

    2 publications · 463 citations

    2

    h-index

  2. LL
    Liu Liu

    New Economic School, Russia

    2 publications · 259 citations

    2

    h-index

  3. MR
    Mitja Ruzzier

    University of Primorska, Slovenia

    2 publications · 44 citations

    2

    h-index

  4. TS
    Thomas Schielke

    Technische Universität Darmstadt, Germany

    2 publications · 47 citations

    2

    h-index

  5. UA
    Ulf Aagerup

    Halmstad University, Sweden

    2 publications · 65 citations

    2

    h-index

1–5 of 177

Institutions

108

  1. University of Washington

    Seattle, United States

    3 h-index

    3 publications

    317 citations

  2. Griffith University

    Brisbane, Australia

    3 h-index

    7 publications

    1.1K citations

  3. New Economic School

    Moscow, Russia

    2 h-index

    2 publications

    259 citations

  4. Dartmouth College

    Hanover, United States

    2 h-index

    4 publications

    414 citations

  5. University of Miami

    Coral Gables, United States

    2 h-index

    3 publications

    149 citations

  6. University of South Florida

    Tampa, United States

    2 h-index

    2 publications

    65 citations

  7. The Ohio State University

    Columbus, United States

    2 h-index

    3 publications

    266 citations

  8. City University of Hong Kong

    Hong Kong, Hong Kong

    2 h-index

    4 publications

    182 citations

1–8 of 108

Venues

  1. Psychology and Marketing

    5 publications · 310 citations

    5

    h-index

  2. Journal of Consumer Psychology

    4 publications · 170 citations

    4

    h-index

  3. Journal of Marketing

    JM · 3 publications · 742 citations

    3

    h-index

  4. Journal of Product & Brand Management

    3 publications · 71 citations

    3

    h-index

  5. Journal of Business Research

    JBR · 3 publications · 247 citations

    3

    h-index

1–5