Brand Advantage is a strategic position derived from a firm's distinctive brand equity that enables superior market performance and customer preference relative to competitors within the domain of Competitive Advantage.
228
Publications
18.9K
Citations
484
Authors
307
Institutions
Publications per year
2017–2026
66
Parents
Children
Publications
228
Corporate brands: what are they? What of them?
John M.T. Balmer, Edmund R. Gray · European Journal of Marketing · 2003 · 852 citations
Product differentiation advantages of pioneering brands
Richard Schmalensee · American Economic Review · 1980 · 749 citations
David A. Aaker · Journal of Business Strategy · 1992 · 720 citations
1–5 of 228
Authors
484
- FA
8
h-index
- AO
6
h-index
- MA
6
h-index
- GS
5
h-index
- FR
4
h-index
1–5 of 484
Institutions
307
University of Southern California
Los Angeles, United States
7 h-index
10 publications
526 citations
California Southern University
Chandler, United States
5 h-index
5 publications
327 citations
University of Missouri–St. Louis
St Louis, United States
5 h-index
5 publications
556 citations
New York University
New York, United States
5 h-index
5 publications
650 citations
University of Pennsylvania
Philadelphia, United States
4 h-index
4 publications
258 citations
Monash University
Melbourne, Australia
4 h-index
4 publications
461 citations
Columbia University
New York, United States
4 h-index
6 publications
2.7K citations
Pennsylvania State University
State College, United States
4 h-index
5 publications
721 citations
1–8 of 307
Venues
- European Journal of Marketing
EJM · 13 publications · 2K citations
13
h-index
- Journal of Marketing
JM · 15 publications · 2K citations
13
h-index
- Journal of Product & Brand Management
10 publications · 369 citations
11
h-index
- Journal of Business Research
JBR · 10 publications · 546 citations
10
h-index
- Journal of Marketing Research
9 publications · 1.9K citations
9
h-index
1–5