Concepedia

Assortment Tradeoffs

Assortment Tradeoffs is a theoretical construct in retail analytics that characterizes the strategic compromises between breadth, depth, and relevance in product assortment design, distinguishing it from related assortment planning models by explicitly balancing consumer choice heterogeneity against operational constraints and profitability objectives.

69

Publications

4.7K

Citations

142

Authors

98

Institutions

Publications per year

2017–2026

21

Parents

Publications

69

Overchoice and Assortment Type: When and Why Variety Backfires

John T. Gourville, Dilip Soman · Marketing Science · 2005 · 450 citations

, , +15

Retail Pricing and Advertising Strategies

Rajiv Lal, Carmen Matutes · The Journal of Business · 1994 · 450 citations

, , +15

The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload

Claudia Townsend, Barbara E. Kahn · Journal of Consumer Research · 2013 · 309 citations

, , +15

Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda

Murali K. Mantrala, Michael Lévy, Barbara E. Kahn et al. · Journal of Retailing · 2009 · 264 citations

, , +15

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

Aner Sela, Jonah Berger, Wendy Liu · Journal of Consumer Research · 2008 · 261 citations

, , +14

1–5 of 69

Authors

142

  1. AC
    Alexander Chernev

    Kellogg's (Canada), Canada

    4 publications · 376 citations

    4

    h-index

  2. BE
    Barbara E. Kahn

    University of Pennsylvania, United States

    3 publications · 597 citations

    3

    h-index

  3. LS
    Laurens Sloot

    University of Groningen, Netherlands

    2 publications · 61 citations

    2

    h-index

  4. YH
    Yufeng Huang

    University of Rochester, United States

    2 publications · 35 citations

    2

    h-index

  5. DS
    Dilip Soman

    University of Toronto, Canada

    2 publications · 466 citations

    2

    h-index

1–5 of 142

Institutions

98

  1. Stanford University

    Stanford, United States

    4 h-index

    6 publications

    1.1K citations

  2. Northwestern University

    Evanston, United States

    4 h-index

    5 publications

    373 citations

  3. Tilburg University

    Tilburg, The Netherlands

    4 h-index

    4 publications

    148 citations

  4. University of Pennsylvania

    Philadelphia, United States

    4 h-index

    7 publications

    962 citations

  5. Chinese University of Hong Kong, Shenzhen

    Shenzhen, China

    3 h-index

    3 publications

    79 citations

  6. University of Rochester

    Rochester, United States

    3 h-index

    3 publications

    74 citations

  7. National Yang Ming Chiao Tung University

    Hsinchu, Taiwan

    2 h-index

    4 publications

    148 citations

  8. Babson College

    Wellesley, United States

    2 h-index

    2 publications

    323 citations

1–8 of 98

Venues

  1. SSRN Electronic Journal

    Repository · 8 publications · 199 citations

    8

    h-index

  2. Marketing Science

    6 publications · 661 citations

    6

    h-index

  3. Management Science

    6 publications · 404 citations

    6

    h-index

  4. European Journal of Operational Research

    4 publications · 251 citations

    4

    h-index

  5. Journal of Retailing

    4 publications · 427 citations

    4

    h-index

1–5