Concepedia

Yufeng Huang

YH

Statistics

Publications

14

Citations

369

H-Index

12

Active since

2011

Affiliations

University of Rochester(Current)

Duke-NUS Medical School

National Sun Yat-sen University

National University of Singapore

Centre for Economic Policy Research

Yufeng Huang is an author at University of Rochester specializing in business economics, psychology, and consumer theory.

Publications per year

2011–2025

14

Publications

14

How impulsivity affects consumer decision-making in e-commerce

Yufeng Huang, Feng‐Yang Kuo · Electronic Commerce Research and Applications · 2012 · 62 citations

Business, Marketing, Psychology +12

Intertemporal Demand Spillover Effects on Video Game Platforms

Avery Haviv, Yufeng Huang, Nan Li · Management Science · 2020 · 56 citations

Social Sciences, Business Economics, Economics +15

An eye‐tracking investigation of internet consumers' decision deliberateness

Yufeng Huang, Feng‐Yang Kuo · Internet Research · 2011 · 51 citations

Business, Decision Sciences, Psychology +17

Learning to Set Prices

Yufeng Huang, Paul B. Ellickson, Mitchell J. Lovett · Journal of Marketing Research · 2021 · 33 citations

Management, Business Economics, Economics +14

Pre-existing brain states predict risky choices

Yufeng Huang, Chun Siong Soon, O’Dhaniel A. Mullette-Gillman et al. · NeuroImage · 2014 · 29 citations

Life Sciences, Neuroscience, Psychology +14

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